Juem was established in 2018 by Juliette Harkness and Emma Nelson. In a time of such great change our aim was simple - to create a product for women to make them feel confident, beautiful and womanly while still maintaining comfort. Our small team is based in Byron Bay, Australia

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The Lou briefs are made from soft GOTS certified organic cotton ribbed elastane. Designed to sit high above or just below the navel and finished off with feminine scalloped edging, these briefs are beautifully cut to suit any shape, and extremely comfortable.

Featuring 

- GOTS certified organic cotton elastane

- scalloped edge detailing

- soft cotton with maximum stretch to allow for growth

Also available in pumice

Anya is 6 months pregnant 5' 5 1/2" size 10dd bra and is wearing a size 12

Holly is 5' 4" size 10c bra and is wearing a size 10.